More than half the world’s population now uses the Internet to make daily purchasing decisions, including over 3.9 billion mobile users who use their smartphones to research, browse, and buy the items they need for home or work. In this competitive and rapidly evolving ecommerce environment, having a top-flight website is essential. But how and where do you begin to get your message out there? And do you need to do everything yourself? Here are just a few ways that an experienced marketing consultant can save you time, hassle, and money.
Web Design
Whether you’re business or non-profit is new to the world of online marketing or simply looking to pivot in a new direction, a seasoned marketing consultant can help. A consultant is uniquely placed to view your business and its challenges. A consultant can…
- Evaluate the performance of your current website.
- Design a new site from the wireframe up.
- Enhance site navigability.
- Improve the user experience for site visitors.
- Evaluate and boost network security.
- Assist in creating and deploying winning marketing campaigns.
- Manage your brand’s social media and customer-relations presence online.
Training in-house staff to perform these tasks can be costly, and can divert essential manpower from mission-critical tasks. By partnering with a consultant, your team can focus on the day-to-day management of your organization.
Marketing Campaigns
You already understand the importance of reaching your most likely customers at the time they’re ready to buy. Planning, building, and executing a well-timed marketing campaign requires a special skill set. Why not let an experienced marketer apply proven successful techniques to boost the performance of your next online campaign?
Analytics
Success often requires agility and adaptation. By analyzing the results of previous campaigns in a meaningful way, an outsourced marketing consultant can assess the strengths of your approach and suggest improvements to enhance results or to pivot in a new direction
Social Media
Success in today’s competitive marketing environment demands a social media presence. Brands with a presence on platforms like Twitter, Facebook, or Instagram are reaping the benefits. Social is also a great way to build a community, inform potential customers of time-sensitive offers, and respond to queries promptly. A marketing consultant can help you establish your brand’s presence in social, and can assist in curating your online presence.
Network Monitoring
One of the biggest money-losers for any business is downtime. Server problems, crashes, cybercrime, and other issues can cause your network to perform suboptimally, which costs you time, money, and headaches. A seasoned consultant can review your network and suggest options for 24/7 monitoring, so someone will be watching your network, even when you cant.
Cybersecurity
Cybercrime costs businesses millions annually. Limiting the ability of phishing scams, malware, and other forms of cybercrime to corrupt your system is one way to keep your business running smoothly. An outside consultant can evaluate your network security and can suggest upgrades to close any existing loopholes.
Looking to enter an emerging market or launch a bold new online campaign? Consider partnering with an independent agency. At Click Canyon, we’ve helped dozens of clients improve their online presence, build and refine their websites, and plan and execute time-sensitive marketing campaigns. Not getting the results you want from your current agency? Call Click Canyon today!