To stay competitive in today’s economy, small and medium-sized businesses have to be innovative—not only with their products and services, but also with their marketing strategies.
If you’re looking to grow your business, it’s time to familiarize yourself with Fractional C-Suite services. Fractional C-Suite execs can help manage your marketing team, improve operations, or get your finances on track, without the expense of a full-time executive salary.
Today, Fractional Chief Marketing Officers (CMOs) are finding a niche among forward-thinking businesses seeking a path to growth. Let’s take a closer look at what a Fractional CMO is, and how adding one to your marketing team could put you on the fast track to success.
What Is a Fractional CMO?
Imagine a marketing expert who can deliver the guidance and expertise you need to grow your business, without the expense of adding another full-time executive to your payroll. That’s the solution Fractional CMOs are offering—and businesses are listening.
Fractional CMOs offer top-shelf experience on a part-time basis, making them ideal for businesses that…
- Need a CMO but aren’t ready to add another full-time exec to the payroll.
- Recently lost their CMO and need support until a replacement can be found.
- Need short-term marketing leadership while the primary CMO is away or ill.
- Need a focused, cohesive marketing strategy—not a random series of campaigns.
Signs Your Business Needs a Fractional CMO
Not using a Fractional CMO yet? Here are some signs your business could benefit from one.
- Your company lacks a cohesive marketing strategy. There’s more to success than running campaign after campaign. A Fractional CMO can take the marketing principles that work for global brands and put them to work for your business. A Fractional CMO can help develop consistent branding, coordinate marketing efforts across platforms, and keep team members focused on mission-critical tasks and deadlines.
- Your sales team uses DIY marketing materials. Sales teams that lack an overarching marketing strategy are often put in the position of having to create their own marketing materials. This can result in a marketing plan that does little more than patch holes. Your salespeople should be selling, not guiding brand identity. A Fractional CMO can ensure that the materials your sales team use are consistent, on-brand, and coordinated within a larger strategy.
- You’re pivoting to a new approach. Maybe some recent marketing plans were less than successful, but now you’re trying something new. A Fractional CMO can help you coordinate your marketing team through the transition, ensuring that all changes are on brand and on point.
- Your marketing team is maxed out. If you manage a growing business, you know how easily things can go from busy to crazy. And if your marketing team is already overtaxed, it only makes the challenge greater. A Fractional CMO can make sense from the chaos, and create a cohesive marketing strategy where all team members are clear about their roles and responsibilities.
Benefits of Hiring a Fractional CMO
Today’s small and medium-sized businesses are discovering success using the marketing techniques used by global companies. Here’s what a Fractional CMO brings to the table…
- Knowledge – it’s always good to have an expert on hand, someone who can provide detailed information and fill in any knowledge gaps in your team.
- Experience – A Fractional CMO who’s been in the trenches can help you avoid major pitfalls and rookie mistakes. A Fractional CMO is also an advantage when you need another set of eyes on a key issue or input on your evolving marketing strategy.
- Budget Optimization – Hiring a Fractional CMO now allows you to get the guidance you need, without the added expense of adding another full-time salary (plus benefits) before your business is ready.
- Communication – Adding a Fractional CMO to your marketing team can help ensure that all members are on the same page, from concept to execution, and that all aspects of your marketing strategy (such as mobile ads, social media, and special promotions) are working in concert.
- Scalability – If you’re positioning yourself for growth, now is the time to build your foundation. Hiring a Fractional CMO now can give your business the spark it needs to grow, and can evolve to full-time as incoming revenue increases.
We hope you find this article helpful. At Click Canyon, we help businesses like yours connect with customers via website design and maintenance, content creation, paid search and display advertising, email advertising, and local SEO. Before you plan your next advertising campaign, give us a call!