Your website is your first point of contact between your business and your potential customers. It reflects your company’s mission, its values, and its goals for the future. So you’re going to want a site that’s inviting, current, navigable, and fully customizable to the evolving needs of your business.
What Is WordPress?
To meet these challenges, many have turned to a content management system (CMS) like WordPress to help them publish, modify, and manage their online content. Nearly 60% of websites that use a CMS use WordPress, making it by far the largest hosting platform globally. WordPress-hosted sites receive a total of about 400 million visits monthly, and as of 2020, WordPress continues to grow, powering over 35% of the Internet (up 2% from last year).
If you’re looking for a web hosting service that offers a large community, an easy set-up and installation process, a user-friendly interface, and thousands of plugins, themes, and widgets to help customize and control your site—WordPress is the answer.
Features
Let’s look at some of the key features that WordPress offers users. First, it’s important to note that WordPress has three basic levels of functionality…
- It offers a user-friendly dashboard to help you manage your content—including, text, images, video files, archiving, etc.
- It creates MySQL queries for the database and publishes data along the path requested by the browser.
- It welcomes plug-ins, add-ons, themes, and short codes to allow maximum customizability.
Now let’s look at the basic components of WordPress.
- WordPress Core—Includes the essential files required to make WordPress function.
- Database—This is where your content and settings live. If WordPress is installed automatically, the database will be set up for you.
- Extra Files—Customize your site with themes, plug-ins, and uploads, which are stored in your “extra files.”
- Admin Screens—Manage all your online content, archives, images, video, and more—without having to write code!
Customize Your Site!
A glance at today’s winning business websites shows a few things they all have in common—eye-catching design, user-friendly navigability, and customizable features that let you make your site truly unique.
- Select a Theme that’s You. The theme you choose says a lot about your brand. WordPress lets you browse from an array of themes and color palates for your site.
- Boost Functionality with Plug-ins. WordPress offers a broad array of plug-ins designed to increase functionality, boost performance, and even manage SEO to improve search rankings!
- Add Media. Images, sound files, and video provide a rich tapestry through which to tell your brand’s story. WordPress lets you upload, publish, and archive your media files quickly and easily.
- Take Control. WordPress’s Admin screens let you stay in control of all aspects of your site. You can manage theme, posts, media, blogs, comments, and plug-ins, while also managing access and security settings.
The WordPress CMS uses a unique combination of core files, a broad database, and add-ons to help you create the site your business needs. Looking to update your web presence or embark into new markets? Click Canyon can help. Our experienced marketers can show you how to optimize your site, boost search rankings, and connect with new customers. Connect with us today, and discover what Click Canyon can do for your brand.