Ever wish customers could find your business more easily? Maybe you’d like more control in managing your online presence, or perhaps you’re seeking a new way to connect with potential or existing customers. Google My Business is a unique app that brands and marketers are using today to get the most out of their marketing dollar.
How it Works
With the Google My Business app, you can manage the important customer-facing aspects of your company. You can create a description of your business, post images of your products or services, post directions to your brick-and-mortar location on Google Maps, post information on holiday hours, publicize time-sensitive offers or opportunities, and boost your business’s rank in search. You can even read and respond to customer inquiries in real time!
Useful Features
The Google My Business app is packed with practical features you can put to work for you today…
Business Descriptions
What sets your business apart from its competitors? Let your potential customers know by creating a 750-word description of your business, its mission, and the factors that make it unique!
Google Posts
Need to spread the word about a time-sensitive offer or opportunity? The Google Posts feature lets you create posts of up to 300 words to keep your potential customers informed about upcoming events, new product releases, or announcements.
Customers Tab
An evolving feature of the Google My Businessapp, the Customers Tab now contains sections for Reviews, Followers, and Messages. The feature allows business owners to track and even respond to reviews online. And you can use the Followers tab to build an online community for your business.
Q&A
Want to address the most commonly asked questions about your business before people ask? The Q&A section allows you to post answers to some of your most frequently received questions—informing your potential customers while saving you time answering individual queries.
Book an Appointment
If your business is among the millions that operates by appointment or reservation, good news—the Book an Appointment feature takes interested customers to your calendar, where they can view availability and schedule an appointment with a member of your team.
My Business Insights (Analytics)
Need to know how well your website is performing, or want to check the results of a marketing campaign? Google Analytics lets you evaluate the strengths of your online presence, and helps identify areas in need of support. My Business Insights can help you discover which of your campaigns is spawning the most conversions, make revisions to improve future performance, and connect with potential buyers in new markets.
Knowledge Graphs
Designed to address general queries, the Knowledge Graph feature allows you to post, displaying factual descriptive text and images. You can even use Google to categorize which information is appropriate for each Knowledge Graph.
Knowledge Panels
A tool to assist in handling branded queries, Google Knowledge Panels pull information from your GMB listings or Google Maps offers a local brand search feature to help potential customers in your geographic area find you more easily. Want people to know about your business at the moment they’re ready to buy? Knowledge panels are the solution.
We hope you’ve found this post useful. If you’re looking to improve your search rank, connect with new potential customers, or embark on an exciting new marketing campaign, partner with us at Click Canyon—let’s connect today!