NOT USING VIDEO TO AMPLIFY YOUR MESSAGE?
THE MISSED ENGAGEMENT CAN HURT YOUR BUSINESS
Video content is hotter than ever. Whether you’re building your brand’s website or managing its social media, video is where engagement lives. YouTube boasts over 2 billion users worldwide, as does Instagram. Vimeo clocks in with over 260 million active users, and LinkedIn delivers a range of outlets for targeted video marketing within the business community.
With so many opportunities out there, if you’re NOT using video, you’re missing out. Here we’ll look at the value of video to your business, review the advantages of leveraging video on social media, and offer some tips on web hosting.
Why Video Matters
There are some clear brand benefits to embedding video content within your website or leveraging video on social media sites like Facebook and Instagram. Here are a few…
- Build Brand Identity. Video offers you an ideal opportunity to present your brand’s strengths, highlight its mission, emphasize its ethics, and showcase the things that make your company unique. Humans respond best to humans, not text, and video is also a great way to put a face to your business and its message.
- Improve Your Search Ranking. Site visitors who watch your video content are likely to spend more time on your site than those who simply skim text and images. This “dwell time” is important, because it can affect your search rankings. The longer visitors spend engaged with your content, the more it boosts your ranking in search.
- Highlight Your Value Proposition. What makes your brand a unique value? What need can your business fill better than any other? The answers to these questions will help you create a value proposition that you can detail using video.
- Explain Complex Processes Easily. Sometimes show is better than tell. Video lets you demonstrate complex processes in a clear stepwise way. It also lets you showcase your best work, your top products, and your range of services.
- Establish Yourself as an Expert. Video lets you show what you know in a format you control. What could be better? Your content can both help users solve a problem while demonstrating your authority on the subject.
- Highlight Testimonials. Satisfied customers can make great brand ambassadors. Engage with repeat customers and solicit their views. An enthusiastic customer endorsement video can give your brand a needed push.
- Define Your Corporate Culture. If you’re looking to build true human connections with prospective customers, one way is to define your company’s culture, and what you stand for as a brand.
- Optimize for Mobile. Video is a great way to show off your products and services. Be sure your video content can scale easily to any format.
With this many advantages, it’s easy to see how video content can make your brand shine!
Social Media
Social media is the place to find the latest trends, and once you get familiar with the platform, you may be able to anticipate them too. In social, communication happens quickly. It can seem like you only have a nanosecond to capture your viewers’ attention before they scroll away. But when you find that winning combination, your video can have a major impact on your engagement and boost your bottom line.
- Facebook – Since 2007, Facebook has gone through some significant changes, among them the way it lets businesses connect with customers and with each other. Despite competition Facebook retains about 2.96 billion active users globally, with over 200 million small business pages on the platform. And according to Buffer State of Social reports, 93% of small businesses use Facebook as a marketing tool.
- Instagram – Now owned by Facebook, Instagram offers a range of video options, with Reels (60 second videos) being extremely popular. Instagram also lets you cross-share posts to your company’s Facebook page. Instagram offers captioning as well as filters and effects.
- YouTube – Still the giant of the video space, YouTube lets you demonstrate your company’s culture and creations, reaching a broad audience while engaging with viewers in the comments. YouTube is a video management space, so all video editing is expected to be complete before posting.
- Vimeo – Created in 2004 to help connect visual creators with new audiences and work opportunities, Vimeo has grown to 260M users with over 350k videos posted daily. The platform emphasizes high-quality, professional video and photography, so bring your best game.
Video Hosting for Business
So who’s hosting your video content? Web hosting sites like Bluehost, Ionics, and WordPress make setting up your site and uploading your video content easy and affordable. If you already have a site, ask your current host about hosting video. Video hosting may already be a part of your package, so check with your web host. YouTube is a reliable place to host your video content—if you look you’ll see videos going back over a decade—and there’s no cost. It’s also easy to search and YouTube videos are searchable.
We hope you find this information helpful. At Click Canyon, we are committed to your goals, and we’ll use all our skills to help you reach them. From web design to industry blogs, advertising, and more, let us make your brand sparkle!